15 April 2009

Nigeria's Entertainment Industry Best on Continent

pic from "smoke&mirrors"
Minister of Information and Communications, Professor Dora Akunyili, has said Nigeria is formidable in media and entertainment industry in sub-Sahara Africa, saying that Nigeria has a lot of untapped potentials in the sector.

Professor Akunyili stated this at a book launch titled "Nigerian Media and Entertainment Industry, the next frontier, Making Steady Progress" organized by Fountainhead media Group, noting that very few nations in the world can match the prospects that Nigeria is endowed with.

According to her, "Nigeria a bellwether for the continent remains a formidable market for the media and entertainment industry. With a population of 140 million people, a growing middle class and societal thirst for new information and entertainment, very few countries in Africa and the world can match Nigeria's promise and potentials. However, there are many grounds in my opinion yet to be explored by the industry in Nigeria."

The Minister re_emphasis the need for all Nigerians to support the ongoing re_branding campaign as this will help the nation in achieving is millennium development goals.

"To this end, I therefore, urge all Nigerians, the private and public sector to buy into the national re_branding campaign. The campaign is targeted at changing the negative perception of Nigeria abroad. Through re-branding we must start to believe in our country and its future.

She stressed, "But we cannot change the image of Nigeria without attitudinal change. We as a people, from the leadership to the led must form positive attitudes in both our private and public lives." Akunyili said.

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