By Emeka Umejei – Lagos – Nigeria’s strategic marketing and promotion efforts targeted at global travellers has paid off at the recently concluded ITB Berlin, German where it won the best exhibitor award of the prestigious German University, Cologne Business School.
Adjudged as a leading light in Africa within the circle of attendees of International Tourism Business Fair (ITB), which is in its 46th edition, the German School nominated the Nigerian based firm on its rising profile hinged on consistency of its tourism action plans, hospitality offerings, stand design and visibility, diverse culture and the warm reception to visitors and tourists at its stand.
Julia Dorner and Lars Perling of the Cologne Business School who presented the award certificate to NTDC at the Nigerian stand in Berlin, Germany, described the award as a strong indication and confirmation of its arrival and acceptance in the global tourism market as a key destination. “We have been following Nigeria’s determined drive in the last four years to make a tourism statement and are impressed with the consistency and vibrancy brought into the German market, notably, the various innovations, stand designs and tourism product offerings,” Julia Dorner stated.
In his acceptance speech, the NTDC Boss, Otunba Segun Runsewe, said: “I feel very proud that Nigeria is making waves in the global tourism market and this is happening at a time the Federal Government of Nigeria is giving the tourism sector all the necessary support to ensure tourism grows the nation’s Gross Domestic Product substantially.”
“The award”, he added “would further fuel our zeal for strong economic returns for Nigeria through tourism” and pledged the corporation’s commitment “to giving the best to tourism in Nigeria and the African continent”.
Runsewe maintained that the award further justifies the modest efforts of NTDC at repositioning tourism in Nigeria in the last five years.